Radio engages & commands attention
Advertising on AM/FM Radio is uniquely engaging. Audio makes deeper emotional connections than video. Music on AM/FM is more ‘lean in’ than music streaming services, and radio ads are less likely to be avoided than other media.
All ages are more likely to hear what’s being said on AM/FM music stations vs.
free ad-supported music streaming.
(source: Radio Connects – Signal Hill Insights – Radio on the Move 2021 Update p.36-40)
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